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The Uyghurs by Gardner...

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Free Delivery Worldwide : The Uyghurs : Hardback : Columbia University Press : 9780231147583 : 0231147589 : 09 Jul 2010 : The Uyghurs is an original and significant contribution to the study of ethnic relations within the People's Republic of China. Very few foreign scholars have been able to study Xinjiang in such detail. Garadner Bovingdon's thoughtful discussion and comprehensive coverage make this must reading for anyone interested in contemporary China.-Peter C. Perdue, Yale University, author of China Marches West: The Qing Conquest of Central EurasiaThe Uyghurs is a depth cast study of the failure of the ...
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Market Meltdown Board Game

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The Works Market Meltdown Board Game
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Market Meltdown is a brand new board game where, instead of merely watching a financial crisis unfold, you could make billions of pounds from it! A game only for those with nerves of steel - are you slick and cool enough to resist the widespread panic and make a fortune. Players take on the role of traders betting hundreds of millions on behalf of the bank. Just like with investing in the real stock market, you can win and lose big. Every trading day, the momentum of the meltdown gathers pace and depletes your funds at an increasing rate. Consequently, as the game progresses, you're forced into bigger and more desperate stock market gambles in order to stay in the play. The last player to remain afloat is the winner! Part familiar board game format, part roulette with a twist, you don't... Less
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Marketing Management by Lisa...

£135.00
BookDepository.com Marketing Management by Lisa Penaloza
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Free Delivery Worldwide : Marketing Management : Hardback : Taylor & Francis Ltd : 9780415606820 : 0415606829 : 08 Feb 2012 : Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the historical, socio-cultural and political factors in analyzing local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book highlights the benefits managers can reap from applying interpretive cultural approaches to strategic marketing activities, including decisions about: market segmentation; product and brand... Less
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Marketing of High-Technology...

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BookDepository.com Marketing of High-Technology Products and Innovations by Jakki Mohr
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Free Delivery Worldwide : Marketing of High-Technology Products and Innovations : Hardback : Pearson Education (US) : 9780136049968 : 0136049966 : 06 Feb 2009 : The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alli ances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and...
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Marketing Express by O. C...

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BookDepository.com Marketing Express by O. C. Ferrell
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Free Delivery Worldwide : Marketing Express : Paperback : Cengage Learning, Inc : 9780547060033 : 0547060033 : 13 Mar 2008 : Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's hot marketing topics, including ethics, e-marketing, and customer relationship management. The design...
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Marketing Cases from Emerging...

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Kobo eBooks Marketing Cases from Emerging Markets eBook
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Marketing the E-business by...

£130.00
BookDepository.com Marketing the E-business by Lisa Harris
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Free Delivery Worldwide : Marketing the E-business : Hardback : Taylor & Francis Ltd : 9780415965002 : 0415965004 : 30 Jun 2008 : Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
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Measuring Marketing by John...

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BookDepository.com Measuring Marketing by John A. Davis
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Free Delivery Worldwide : Measuring Marketing : Paperback : John Wiley & Sons Inc : 9781118153741 : 111815374X : 11 Feb 2013 : A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/on line media.
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Event Marketing by C. A...

£152.19
BookDepository.com Event Marketing by C. A. Preston
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Free Delivery Worldwide : Event Marketing : Hardback : John Wiley and Sons Ltd : 9780470891070 : 0470891076 : 04 Sep 2012 : A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.
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Marketing Foundations by O...

£21.50
BookDepository.com Marketing Foundations by O. C. Ferrell
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Free Delivery Worldwide : Marketing Foundations : Paperback : Cengage Learning, Inc : 9780538756372 : 0538756373 : 21 Apr 2010 : Offers an approach to basic marketing concepts and strategies, providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This title highlights topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times, incorporating research and examples throughout.
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Marketing in Evolution by...

£112.89
BookDepository.com Marketing in Evolution by Susan Shaw
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Free Delivery Worldwide : Marketing in Evolution : Hardback : Palgrave MacMillan : 9780333662649 : 0333662644 : 03 Jul 1996 : This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing.
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Marketing by Michael R...

£121.18
BookDepository.com Marketing by Michael R. Solomon
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Free Delivery Worldwide : Marketing : Mixed media product : Pearson Education (US) : 9780136054214 : 0136054218 : 20 Oct 2008 : This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five...
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Marketing Strategies by...

£44.99
BookDepository.com Marketing Strategies by Malcolm McDonald
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Free Delivery Worldwide : Marketing Strategies : Hardback : Emerald Group Publishing Limited : 9780080425726 : 0080425720 : 25 Aug 1995 : Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.
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Marketing Metrics by Paul W...

£33.99
BookDepository.com Marketing Metrics by Paul W. Farris
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Free Delivery Worldwide : Marketing Metrics : Hardback : Pearson Education (US) : 9780137058297 : 0137058292 : 16 Feb 2010 : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate...
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Marketing Schools, Marketing...

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Kobo eBooks Marketing Schools, Marketing Cities eBook
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Marketing Apocalypse by...

£45.77
BookDepository.com Marketing Apocalypse by Stephen Brown
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Free Delivery Worldwide : Marketing Apocalypse : Paperback : Taylor & Francis Ltd : 9780415173568 : 0415173566 : 01 Mar 1998 : Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.
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Marketing by James L. Burrow

£83.00
BookDepository.com Marketing by James L. Burrow
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Free Delivery Worldwide : Marketing : Hardback : Cengage Learning, Inc : 9780538440967 : 0538440961 : 06 Feb 2005 : Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world- integrated, strategic, always changing. Two...
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Marketing Communications by...

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BookDepository.com Marketing Communications by Paul Russell Smith
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Free Delivery Worldwide : Marketing Communications : Paperback : Kogan Page Ltd : 9780749461935 : 0749461934 : 28 Jun 2011 : Heralding the emergence of social media as a marketing revolution, this book integrates offline tools with online tools and social media. It covers various aspects of marketing communications. It offers the information you need to know about the changing face of marketing.
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Marketing the e-Business by...

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BookDepository.com Marketing the e-Business by Lisa Harris
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Free Delivery Worldwide : Marketing the e-Business : Paperback : Taylor & Francis Ltd : 9780415256018 : 0415256011 : 01 Oct 2002 : How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
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Marketing 2014 by William M...

£142.27
BookDepository.com Marketing 2014 by William M Pride
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Free Delivery Worldwide : Marketing 2014 : Paperback : Cengage Learning, Inc : 9781133939252 : 1133939252 : 10 Jan 2013 : Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING ...
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Marketing Research by Alvin...

£52.60
BookDepository.com Marketing Research by Alvin C. Burns
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Free Delivery Worldwide : Marketing Research : Paperback : Pearson Education Limited : 9780273768517 : 0273768514 : 11 Apr 2013 : For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts...
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Market-Based Management by...

£151.37
BookDepository.com Market-Based Management by Roger Best
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Free Delivery Worldwide : Market-Based Management : Paperback : Pearson Education (US) : 9780130387752 : 0130387754 : 01 Feb 2012 : Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
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Markets in Profile by James...

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BookDepository.com Markets in Profile by James F. Dalton
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Free Delivery Worldwide : Markets in Profile : Hardback : John Wiley and Sons Ltd : 9780470039090 : 0470039094 : 06 Mar 2007 : Markets in Profile explores the confluence of three disparate philosophical frameworks: the Market Profile, behavioral finance, and neuroeconomics in order to present a unified theory of how markets work.
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Marketing Communications by...

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BookDepository.com Marketing Communications by Egan
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Free Delivery Worldwide : Marketing Communications : Paperback : Cengage Learning EMEA : 9781844801213 : 1844801217 : 19 Apr 2007 : Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'.
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Marketing by Karl Moore

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BookDepository.com Marketing by Karl Moore
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Free Delivery Worldwide : Marketing : Hardback : Taylor & Francis Ltd : 9780415778992 : 0415778999 : 31 Jan 2010 : Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
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Marketing Shares, Sharing...

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Kobo eBooks Marketing Shares, Sharing Markets eBook
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Marketing (RLE Marketing)...

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Kobo eBooks Marketing (RLE Marketing) eBook
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Purchase Marketing (RLE Marketing) by Arnold K. Weinstein and Read this Book on Kobo's Free Apps. Explore Kobo's Vast Collection of eBooks - Over 3 Million Titles, Including 2 Million Free Books!
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The Market by S.N. Afriat

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BookDepository.com The Market by S.N. Afriat
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Free Delivery Worldwide : The Market : Hardback : Taylor & Francis Ltd : 9780415300483 : 0415300487 : 15 Nov 2002 : This book unites formal mathematical economics and idiosyncratic political economy. Analytical rigour is brought to the market concept giving general equilibrium theory a new lease of life.
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Key Marketing Metrics by Paul...

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BookDepository.com Key Marketing Metrics by Paul W. Farris
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Free Delivery Worldwide : Key Marketing Metrics : Paperback : Pearson Education Limited : 9780273722038 : 0273722034 : 09 Dec 2008 : Measurable performance and accountability have become the keys to marketing success. This book gives an overview of the most powerful metrics you can use to measure the results of marketing...
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Modern Marketing...

£72.00
BookDepository.com Modern Marketing Communications by Frank William Jefkins
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Free Delivery Worldwide : Modern Marketing Communications : Paperback : Kluwer Academic Publishers Group : 9780216926943 : 0216926947 : 01 Mar 1991 : Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as...
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Managing Marketing by Roger...

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BookDepository.com Managing Marketing by Roger Palmer
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Free Delivery Worldwide : Managing Marketing : Paperback : Taylor & Francis Ltd : 9780750668989 : 0750668989 : 13 Aug 2007 : Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.
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Marketing and Marketing...

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Kobo eBooks Marketing and Marketing Assessment (RLE Marketing) eBook
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Marketing Communication by...

£93.00
BookDepository.com Marketing Communication by Allan J. Kimmel
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Free Delivery Worldwide : Marketing Communication : Hardback : Oxford University Press : 9780199276943 : 0199276943 : 19 Jan 2006 : Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses.
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Marketing Strategy and...

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BookDepository.com Marketing Strategy and Competitive Positioning by Graham J. Hooley
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Free Delivery Worldwide : Marketing Strategy and Competitive Positioning : Paperback : Pearson Education Limited : 9780273740933 : 0273740938 : 17 Jan 2013 : Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target...
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Marketing and Managing...

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BookDepository.com Marketing and Managing Tourism Destinations by Alastair M. Morrison
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Free Delivery Worldwide : Marketing and Managing Tourism Destinations : Paperback : Taylor & Francis Ltd : 9780415672504 : 0415672503 : 19 Apr 2013 : Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook ...
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Essentials of Marketing...

£42.74
BookDepository.com Essentials of Marketing Communications by Chris Fill
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Free Delivery Worldwide : Essentials of Marketing Communications : Paperback : Pearson Education Limited : 9780273738442 : 0273738445 : 19 Aug 2011 : Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications...
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Marketing Strategies for...

£51.99
BookDepository.com Marketing Strategies for Services by M. M. Kostecki
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Free Delivery Worldwide : Marketing Strategies for Services : Hardback : Emerald Group Publishing Limited : 9780080423890 : 0080423892 : 27 Jan 1994 : What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a fresh approach to questions of marketing strategies for services in global markets.
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Digital Marketing by Dave...

£46.74
BookDepository.com Digital Marketing by Dave Chaffey
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Free Delivery Worldwide : Digital Marketing : Paperback : Pearson Education Limited : 9780273746102 : 0273746103 : 04 Dec 2012 : Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world...
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Market Dominance by David...

£79.00
BookDepository.com Market Dominance by David Rosenbaum
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Free Delivery Worldwide : Market Dominance : Hardback : ABC-CLIO : 9780275956042 : 0275956040 : 30 May 1998 : This study explores how firms attain and hold market dominance and the implications for economic performance. The book attempts to sort out the relevant points by exploring market dominance experienced by firms in ten different industries and examining whether certain factors are consistent.
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Marketing by Gavin Jack

£32.39
BookDepository.com Marketing by Gavin Jack
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Free Delivery Worldwide : Marketing : Paperback : Sage Publications Ltd : 9781848608788 : 1848608780 : 09 Dec 2010 : Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
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