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The Shield and the Cloak by...

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BookDepository.com The Shield and the Cloak by Gary Hart
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Free Delivery Worldwide : The Shield and the Cloak : Paperback : Oxford University Press Inc : 9780195326963 : 0195326962 : 01 Apr 2007 : In his new book, former Senator Gary Hart outlines, in clear, simple prose, the fundamental changes with which America must grapple when confronting a terrorist threat that has no state and no geographic homebase and thus offers no genuine target for the world's largest and most sophisticated military force.
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The Shield and the Cloak by...

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BookDepository.com The Shield and the Cloak by Gary Hart
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Free Delivery Worldwide : The Shield and the Cloak : Hardback : Oxford University Press Inc : 9780195306163 : 0195306163 : 16 Feb 2006 : Gary Hart has long been one of the nation's foremost experts on national security, combining a deep knowledge of national security policy with first-hand experience of the political realities that influence how America safeguards itself and its interests. In his new book, Hart outlines, in clear, simple prose, the fundamental changes with which America must grapple when confronting a terrorist threat that has no state and no geographic homebase and thus offers no genuine target for the world's largest and most sophisticated military force. Hart argues for a security of the commons, emphasizing that the new security will require a shield for the... Less
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Brandfather

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Wordery Brandfather
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ISBN : 9781911320357 The story of the man who invented branding. John Murphy founded Interbrand in London in 1974, initially as a name creation business. They developed names, tested them and handled all the legal clearances. Most projects were international in scope and early jobs included the creation of Mondeo, Hob-Nobs, Homebase, Viagra and Punto. In 1979 he opened in New York; in 1982, Paris and Frankfurt; in 1983, Tokyo. Increasingly, Murphy came to realise that they were not mere wordsmiths; they were creators of 'brands' - a scarcely-known concept in the early to mid 80s. They then redefined themselves as being in branding; indeed, they coined this term. Accordingly they added market research, brand strategy consultancy, packaging and corporate identity design to their... Less
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