Sony vs Samsung by Sea-Jin Chang - Books - Shopping.com UK
Sony vs Samsung by Sea-Jin Chang
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Sony vs Samsung by Sea-Jin Chang

Free Delivery Worldwide : Sony vs Samsung : Paperback : John Wiley and Sons Ltd : 9780470823712 : 0470823712 : 26 Aug 2008 : Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.

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