Pioneer KURO KRL-32V 32 in. TV

Well, i've had this 32" pioneer 32" LCD tv for a few weeks now (it was a present), and it works fine, the picture is pretty good (and don't get me wrong, it is certainly better than my old CRT television set!), but i feel like there are cheaper tvs out there that have better picture quality. having looked around at other brands, i'm thinking that maybe you are paying for the brand name, rather than the excellent picture quality you want. the build quality seems very good though, to be fair, and i can't find fault with the features or range of input options on the back.