Compare Sony BRAVIA KDL-40V5500 40 in. TV to Samsung UE40B7020 40 in. TV

Watch TV, movies and games in superb High Definition detail with 1920 x 1080 pixel resolution:Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3 with vibrant pictures on screen with optimal colour purity with Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vividness for optimal image quality. Experience deep blacks even in the darkest scenes with the Advanced Contrast Enhancer. With a variety of Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room, we can help you to reduce energy consumption and be friendly to the environment. If you enjoy watching films, then this TV is the one for you - view movies exactly the way the director intended with 24p True Cinema Watch free-to-air HD and SD terrestrial and cable broadcasts with the integrated MPEG-4 AVC tuner (also receives analogue). ? Less

Aesthetically, the UE40B7020 is almost as pretty as its more expensive sibling. Again it's the screen's remarkable slimness that first catches the eye; thanks to its use of edge-mounted LED backlighting, it's under 30mm deep at its deepest point - a particularly startling achievement when you consider that Samsung has somehow managed to fit digital and analogue tuners into such a tiny space. Suddenly all those arguments we've heard from manufacturers who say you have to use external tuner boxes with super slim TVs seem rather less convincing. Less