Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.<br/><br/>The secret to colour protection<br/>1 Concentrated Nourishment<br/>The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.<br/>2 Lasting Colour Protection<br/>Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.<br/><br/>Proven results<br/>Just coloured intensity for up to 7 weeks**<br/><br/>*Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017<br/>**Instrumental test after application of shampoo + conditioner.
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