CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this avant-garde research: the epitome of femininity Prada Paradoxe that challenges traditional expectations. Rethinking florality, one of the most famous symbols of femininity, it reinterprets classic attributes to challenge traditions. ENHANCED CREATIVITY Paradoxe Virtual Flower is a musky floral signature that challenges the boundaries of sensory perception. To open a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery and wanted to express it like never before: Jasmine. They harnessed the power of Artificial Intelligence to create an accord Prada unique that captures the scent of the flower in nature. Top notes of Calabrian Bergamot, subjected to a specific process of cold extraction and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes Neroli and a Jasmine accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of Musk Serenolide™ and Ambrette give the fragrance a sensation clean and extreme comfort, like a second skin. THE ICONIC TRIANGLE REINVENTED Like the original fragrance, its renewed bottle is an expression of the brand's essence of reinvention, of constant and curious dialogue and of a predilection for contrasts. In a departure from the traditional architecture of perfume bottles, the bottle appears minimal and delicate at first sight, inspired by the original iconic triangular logo of Prada, disruptively designed to stand on its side. The accents of the intense black logo are presented on a fresh light pink hue that suggests the floral sensoriality of the fragrance. The bottle is finished with the inscription "Paradoxe Virtual Flower" on the upper beveled side of the bottle. In a similar evolution, the outer box of Prada Paradoxe Virtual Flower is engraved to recall the brand's signature Saffiano leather texture. The interplay between the fragrance's pink hue and a deep, semi-gloss black come together in the logo. Prada, partially obscured by the white Virtual Flower label, a symbol of the brand's reference to this new radical expression of femininity. PRADA PARADOXE: COMBINING CREATIVITY AND RESPONSIBILITY The glass bottles have been designed to limit the weight and use of glass, and all paper packaging has been FSC MIX certified, to ensure that the products come from responsibly managed forests that offer environmental, social and economic benefits. The entire collection is refillable, which allows for a reduction in packaging material. A single 50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill allow you to avoid using approximately 45% less materials in to...
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