A multipack of 4 delicious bars of crispy filled wafer, chewy caramel, crunchy cereals covered in smooth milk chocolate.<br/>LION® was launched in th UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew it. When you feel like a great big bite" and was soon a roaring success with consumers..<br/>It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.<br/>In 1988 is was re-branded LION® and now is available in over 40 countries worldwide.<br/>The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades.<br/>The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment.<br/>LION® does not contain any artificial colours, flavours or preservatives.
Morrisons Grocery