Schwarzkopf LIVE B15 Platinum Blonde - Permanent hair dye with anti-brassiness effect and luminous shine.<br/><br/>Our range of rich colours is infused with an anti-breakage formula for even results from root to tip; choose the perfect blonde shade from our new cool LIVE Blonde shades. Our permanent hair colour is long-lasting and provides a stunning shiny result while protecting your hair with an anti-breakage formula for up to 80% less hair breakage* and visibly improved hair quality. Lightening and colouring are combined in 1 simple step: The platinum blonde hair colour kit lightens the hair up to 3 levels, while the colour pigments mixed with the lightening cream help to give the hair rich colour in the same process. This bleach hair dye is suitable for all hair textures, except damaged hair. It blends your greys for perfect coverage. The formula is vegan**, made with 0% silicones and alcohol***, and comes in a 100% recycled aluminium tube.<br/><br/>How to use:<br/>1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed.<br/>2) Apply to dry, unwashed hair following instructions.<br/>3) Leave on for 20-30 minutes and then rinse until water runs clear.<br/>4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughly<br/><br/>We recommend this platinum blonde hair colour for extra light blonde to medium blonde hair. For long or thick hair, we recommend using two packs.<br/><br/>The Product Benefits at a Glance:<br/><br/>- Permanent blonde hair dye<br/>- Anti-breakage formula<br/>- Luminous shine<br/>- Anti-brassiness effect<br/>- Lightening and colouring in 1 simple step<br/><br/>*vs. untreated hair<br/>**free from animal-derived ingredients<br/>***Ethanol Alcohol<br/>
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