&honey's concept lies on providing an ultimate moisture replenishment by focusing on hair's moisture level and hydration balance. With traditional shampoos having a 10-12% moisture level &honey boasts a 14% moisture level creating a whole new level of hydration and more importantly sustaining this moisture. As a result over 90% of ingredients are deep hydrating and replenishing ingredients such as honey Argan oil hyaluronic acid and more. Argan oil which is of the key ingredients of &honey are 100% organic certified Moroccan oil.
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