Looking for an Ultra Platinum Bleach at home? <br/>Introducing renovated Preference Bleach by L'Oreal Paris, with bond protect technology! <br/><br/>Benefits of Preference by L'Oreal Paris<br/>• Ultra Platinum Bleach with Bonding Technology<br/>• Lightens up to 9 Levels<br/>• Up to -80% Breakage*<br/>• Anti-brass care <br/><br/>Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse. <br/>IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: • DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor.<br/>Each box includes: 1x Lightening Cream, 1x Developer Cream, 1x Lightening Powder Sachet, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves.<br/><br/>What makes it special?<br/>PROTECTIVE BONDING TECHNOLOGY - A perfect mix of lightening and bonding technology agents for our maximum lift and proven hair protection!<br/>ANTI-BRASS CARE - Thanks to our anti-brass care conditioner it protects the hair fibre and reduces breakage by up to 80% while neutralising brassy undertones.<br/>L'OREAL PARIS BLONDE ROUTINE - Pair with one of our Post-Bleach Toner Treatments<br/><br/>*Instrumental Brushing Test
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