Alterna Infinite Color Hold Serum is a color treatment for dry and color-treated hair. A powerful dual-use serum that revives color and shine: perfect for straight, wavy and curly hair. Alterna Infinite Color Hold Serum is a versatile serum that brightens color, protects from heat and provides intense shine. The serum can be used both as a leave-in treatment, to increase the brightness of the hair, and as a maschera nourishing, when mixed with any conditioner Alterna. Formulated with Caviar Extract and Dual Capture Complex, which provides powerful color protection, this blend leaves hair smooth and hydrated, restores color vibrancy, and protects hair from heat up to 450F/232C. Infinite Color Hold Serum is clinically proven to maintain color vibrancy and shine for up to 70 days (versus untreated hair).
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