Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 permanent colour hair dye - Powerful purple with a metallic shine.<br/><br/>If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your crown! Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent hair dye which creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan* and made with 0% silicones and alcohol**.<br/><br/>How to use:<br/>1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed<br/>2) Apply to dry, unwashed hair following instructions<br/>3) Leave on for 20-30 minutes and then rinse until water runs clear<br/>4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughly<br/><br/>This metallic hair colour dye is designed for use on dark blonde to medium brown hair. For long or thick hair, we recommend using two packs.<br/><br/>The Product Benefits at a Glance:<br/><br/>Permanent hair dye<br/>Built-in Metallic Shine Booster, infused with coconut oil<br/>Creates vibrant, fade-resistant metallic tones<br/>Long-lasting colour and shine<br/>Vegan formula*<br/><br/>*free from animal-derived ingredients<br/>**Ethanol Alcohol"<br/><br/>Live top tips:<br/>- Always perform an allergy alert test 48 hours prior to colouring<br/>- For long or thick hair we recommended using two packs<br/>- This shade is recommended for hair colours dark blonde to dark brown<br/>- Results may vary on previously coloured hair<br/>- Use a clarifying/deep cleanse shampoo 48 hours prior to application<br/>- Check application range to ensure your natural hair is suitable for your chosen shade
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