When the sun's rays sweep across the Swiss mountain faces it is a moment when beauty imposes itself – undeniable. It is an instant that emits an understated resplendence – a radiance like no other. Fleeting it is the hour when beauty is elevated to grace – the grace of the golden hour in the crown of the Alps.Inspired by this fleeting moment La Prairie seeks to recreate its unique radiance and impart it to the skin imbuing it with resplendence as if lit from within. One rare immutable ingredient can transmit this undeniable beauty: gold. A noble metal its warm flattering lustre withstands the passage of time remaining persisting. It bestows its radiance in glowing waves.A generous serum Pure Gold Radiance Concentrate provides immediate and long-term benefits to the skin for an unprecedented glow. The formula infused with the Pure Gold Diffusion System is designed to smooth the skin and refine its texture to revitalise its appearance and help even skin tone.
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