This book, titled "Made to Stick" by Chip Heath, is an insightful read for anyone interested in understanding why some ideas take hold and others come unstuck. The author, a reputable source, provides valuable insights on the subject matter. The book is in English language, has a paperback binding, and was published in 2008 by Arrow Books. It weighs 0 lbs and is not a textbook. The product group is books and it falls under the category of Books & Magazines.
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