Product Description : This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business Practical and readerfriendly the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners including theories of intrapersonal communication interpersonal interaction intercultural encounters persuasion group communication organizational behavior social media and mass communication In every chapter authors Marianne Dainton and Elaine D Zelley illustrate how theory is applied in a variety of professional settings through realworld case studies
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