Specialized began in the mid 70s when Mike Sinyard began importing hard to find Italian bike parts into the USA, their first branded product was a touring tyre and their first bike range in 1981 included a touring bike, a road bike and the first production mountain bike, the StumpJumper. Being first to mass produce the MTB proved to be a master stroke and the business grew rapidly as the niche sport came to dominate worldwide cycle sales through the 80s and 90s. As one of the first companies to mass produce and develop carbon fibre as a frame material, Specialized began to dominate the road market too, their successes across road, MTB and Cross racing is unparalleled.
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