Dive into the world of marketing research with Tony Proctor's "Essentials of Marketing Research," third edition. This comprehensive textbook is an invaluable resource for students and professionals alike, offering a deep exploration into the subject matter. Published by Pearson Education Limited in 2003, this paperback provides a detailed examination of marketing principles and methodologies.With 24.5cm in height and 19cm in length, the book is a comfortable size for reading at home or on-the-go. At 950g, it's hefty enough to contain all the essential information, yet lightweight for easy portability. Whether you're a young adult or a seasoned manager, this text is geared towards providing insightful knowledge in the areas of business, economics, and management.
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