The product is a book titled "Value Proposition Design: How to Create Products and Services Customers Want" in the Strategyzer Ser. It is a nonfiction book published in 2014 by Wiley & Sons, authored by Yves Pigneur, Alan Smith, Alexander Osterwalder, and Gregory Bernarda. The book, with 320 illustrated pages, focuses on industrial design, customer relations, entrepreneurship, production & operations management, strategic planning, and quality control, aimed at adults interested in technology, engineering, and business. It offers insights on creating products and services that meet customer needs and enhance business success.
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