Eating the Big Fish. How Challenger Brands Can Compete against Brand Leaders (Ad

Wiley & Sons, 1999. 286 pages, 8° , Hardcover/Pappeinband Sprache: Englisch ISBN: 0471242098 EAN: 9780471242093 Bestell-Nr: 289601 Bemerkungen: dustjacket, pictured, good condition, (language: english) .

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