The story of Cowparade is based on a mission and only one mission: to get art in motion. With a herd of cows, each of which has their own unique story to tell, Cowparade is committed internationally to the talented artists who get this herd in motion. The birth of Cowparade Cowparade began his trip in Zurich in 1998 with a simple but ambitious goal: to celebrate local artistic talents and to fulfill the streets of the city with lively creativity. What developed was nothing less than history. The phenomenon cowparade extended its artistic reach quickly to cities such as Chicago, New York and numerous others around the world and spread a colorful spell on every continent. At over 100 events in more than 80 cities, 10,000 artists invested their passion in the design of over 8,000 masterpiece.
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