This vintage sales flyer from Genco Manufacturing & Sales Co. showcases the Wild West Gallery arcade game, a classic 1960s coin-operated shooting game. The flyer highlights the innovative "Criss-Cross" feature, a new criss-cross match system, moving targets, a timer unit, and a Cinerama interior effect that provides a panoramic depth and color experience. The game was designed to fit through any standard door at just 29½ inches wide, making it versatile for arcade placement.
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