The man with the barbed wire soul!". ; "Why 'Hud'?". Note that this movie was originally titled "Hud Bannon", but the title was shortened to simply "Hud". Paramount was worried about how the movie would do, especially because its central character was such an unlikable person, and they created a VERY unusual ad campaign, starting with a 24-sheet that solely showed an image of Newman in a small part of it, with the words "Why Hud?".
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