This book is a valuable resource for anyone interested in marketing to the affluent. Written by Thomas J. Stanley, it provides insights and strategies for effective advertising and promotion. The trade paperback format is easy to handle and the 336 pages are full of helpful information. The book, published by Mcgraw-Hill Education in 1997, is in English and has an illustrator. It measures 8.7 inches in length, 6 inches in width, and 0.7 inches in height. The weight is 15.5 ounces and it has a number of pages of 336. The genre is business and economics and the topic covers marketing and advertising. This book is a must-have for anyone interested in expanding their knowledge of marketing to the affluent.
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