Large companies that have established themselves on the market, have been manufacturing their cables under these standards for a while, but unfortunately their prices are extremely high. This usually happens for either one or both of main reasons: 1) marketing department thinks that their company is so well recognized, that consumers will buy their products regardless of the price. 2) products of these companies go through so many dealers or "middlemen", that in order to pay them they have no other choice, but to raise prices. Unlike them, we own our factories and we don't keep "middlemen", which allows us to keep a much lower pricing than most stores or other retailers. As you have probably noticed, there a many internet retailers that claim certain specs or claim that they are better tha.
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