Delve into the art of creating products and services that truly resonate with customers through 'Value Proposition Design: How to Create Products and Services Customers Want'. Authored by the renowned duo Alexander Osterwalder and Yves Pigneur, along with Gregory Bernarda, Alan Smith, and Trish Papadakos, this book is a seminal text in the field of management and business strategy. Published by John Wiley & Sons INC International Concepts in 2014, it is part of The Strategyzer Series and comes in a convenient paperback format.Whether you're a student, a practitioner, or an enthusiast eager to understand the dynamics of value proposition design, this textbook is an invaluable resource for developing your strategic thinking skills and enhancing your professional toolkit.
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