"Made to Stick: Why Some Ideas Survive and Others Die" by Dan Heath and Chip Heath is a self-help book that delves into the reasons behind the longevity and success of certain ideas. Published by Random House Publishing Group in 2007, this hardcover book explores topics such as business communication, communication studies, epistemology, personal success, social psychology, and motivational & inspirational elements. With a dust jacket and 336 pages, this book offers insights into the key factors that make ideas enduring and impactful in various disciplines.
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