Raise the Bar: An Action-Based Method for Maximum Customer Reactions by Jon Taff

—Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas. --Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas. If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer.

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