"Value Proposition Design" by Yves Pigneur, Alan Smith, Alexander Osterwalder, and Gregory Bernarda is a first edition trade paperback book published by Wiley & Sons, Incorporated, John in 2014. It is part of "The Strategyzer Ser." and is intended for adult readers interested in industrial design, customer relations, entrepreneurship, and strategic planning. The book offers insights on how to create products and services that customers want, with a focus on value proposition design. With a narrative type of nonfiction, this book is a valuable resource for individuals looking to enhance their understanding of production and operations management.
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