"Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck" by Chip Heath and Dan Heath is a 2008 paperback book published by Penguin Random House. The book explores the reasons behind why some ideas are more effective and memorable than others, providing insights on how to create ideas that are likely to stick in people's minds. Written in English, this bestseller offers practical advice and strategies for individuals and organizations looking to make a lasting impact with their ideas.
eBay