Robert Cialdini has done the impossible: he has improved a masterpiece.The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other. Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and NoiseIf there is only one book youll ever read, if there is only one expert whose advice youll trust, it should be this book and this author, Robert Cialdini. Angela Duckworth, author of Grit and founder and CEO of Character LabThis is the most important book ever written about the science of persuasion, and it just keeps getting better. I cant imagine a more fascinating, more practical read.
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