Delve into the compelling world of 'Made to Stick' by Chip Heath, a must-read for enthusiasts of business and finance. This hardback edition, published by Random House Inc in 2007, explores the intriguing phenomenon of why certain ideas capture our imagination and others falter. With its nuanced insights, this book offers a lens into the sticky theories that endure. Complete with an ISBN of 1400064287 and a weight of 488g, this thought-provoking piece measures 150mm in length, 216mm in height, and 29mm in width. Its 272 pages are bound in English language, and it comes to you without personalisation or inscriptions, ensuring the focus remains on the captivating ideas within.
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