This was one of Dean's $1,000 programs. I paid $298 when I was a subscriber to his wonderful newsletter. Explore the realm of direct mail marketing with Dean F.V. Du Vall's "The DAX MASTER MAIL ORDER MATRIX," a comprehensive guide designed to maximize your mail order sales. Published in 1982, this vintage manual is a treasure trove of copywriting and marketing strategies, tailored for those looking to hone their skills in this tactile and effective advertising medium. Spanning 122 pages, this spiral-bound book delves into the nuances of mail order direct mail, offering insights that remain relevant for modern marketers. Authored by an expert in the field, it's an essential resource for anyone interested in the genesis and mechanics of successful mail order campaigns.
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