Apply to wet hair. Lather and leave in for 1–3 minutes. Rinse thoroughly. For best results, follow with Joico Blonde Life Violet Conditioner. Keep your blonde cool, bright, and brass-free withJoico Blonde Life Violet Shampoo – a sulfate-free, colour-correcting cleanser that instantly neutralizes yellow tones and leaves your hair soft, shiny, and vibrant.
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