This machine is a Model 160 an example of an early photocopier. In 1929 Gestetner, the leading manufacturer of duplicators approached the American designer Raymond Loewy. They asked him to improve the appearance of their machines, which were quite complicated assemblages of steel, gears, levers and knobs. The sleek black case Loewy designed was his first industrial commission, and the first example of the "streamlining" technique he is credited with inventing. Loewy went on to become a very successful industrial designer who applied streamlining to a wide range of industrial goods, including the classic Coca-Cola bottle, refrigerators, and the interior of the Skylab space station.
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