From the Inside Flap In Coffees For Closers: The Best Real-Life Sales Book Youll Ever Read, veteran sales leader and coach Tony Morris delivers a practical and hands-on guide to dramatically improving your approach to sales. The book is an authentic collection of effective advice borne out of the thousands of hours the author has spent closing actual sales and training real salespeople in the art and science of selling to prospects. The author wastes no time with high-level theory or abstraction, choosing instead to offer tried-and-true, step-by-step tutorials on sales tactics built by and for frontline sales professionals. Youll learn how to get past gatekeepers, conduct an effective cold-call, question prospects, listen to your customers, and craft an airtight proposal thats impossible to say no to.
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