"The Strategy and Tactics of Pricing: A Guide to Growing More Profitably" is a textbook written by Joseph Zale, Thomas T. Nagle, and John Hogan. Published by Routledge in 2010, this hardcover book is 352 pages long and written in English. It falls under the subject areas of Business & Economics, specifically in the areas of Marketing and Purchasing. Designed for adult education and further business studies, this textbook provides insights and strategies for pricing in a business environment. With a focus on growing more profitably, this book is a valuable resource for those interested in improving their pricing strategies.
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