Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip...

The product is a hardcover book titled "Made to Stick: Why Some Ideas Survive and Others Die" by authors Dan Heath and Chip Heath. Published by Random House Publishing Group in 2007, the book delves into topics related to self-help, psychology, business, language arts, and philosophy. With a total of 336 pages, the book explores the concept of how certain ideas are able to endure and resonate with people, while others fade away. It aims to provide insights into effective communication, personal success, social psychology, and motivation.

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