"Blue Ocean Strategy" by Renee A. Mauborgne is a paperback book written in English. The book presents a unique business strategy called "blue ocean" that aims to create uncontested market space by developing products or services that are entirely new and different from those offered by competitors. Mauborgne's ideas have been influential in the business world, making this book a valuable resource for individuals looking to differentiate themselves and create innovative solutions in their industry.
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