"Brand Sense: Sensory Secrets Behind the Stuff We Buy" by Martin Lindstrom is a 2010 textbook published by Kogan Page LTD. This book delves into the secrets behind advertising and business, exploring the sensory aspects that influence our purchasing decisions. With a focus on the role of sensory stimuli in branding, Lindstrom offers insights into how companies can appeal to consumers effectively. Available in paperback and hardcover formats, this book is a valuable resource for those interested in understanding the psychology of buying behaviour.
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