"The Strategy and Tactics of Pricing" by Thomas Nagle, John Hogan, and Joseph Zale is a comprehensive guide to pricing strategy for businesses. The authors provide insights on how to set prices effectively and efficiently, taking into account various factors such as competition, cost structure, and market dynamics. This book is a valuable resource for managers looking to understand the complexities of pricing and develop effective pricing strategies to improve profitability and market competitiveness.
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