ISBN-13: 9781292426341, 978-1292426341. Double Your Price: The Strategy and Tactics of Smart Pricing Author(s): David Falzani. What are the benefits of a pricing strategy?. Get yours right. Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
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