From the Inside Flap Learn about:Organisational structures and stakeholdersAccounting and finance, marketing and publicityHuman resources, management and leadershipThe role of technology in businesses todayStay a step ahead of the competition at university and on the jobWhether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme from business start-ups to analytics, human resources to finance and accounting and more.
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