"Permission Marketing: Turning Strangers into Friends" by Seth Godin is a 256-page paperback book published by Simon & Schuster in 2007. The book explores the concept of permission marketing, where individuals and businesses earn the trust and loyalty of their customers by providing quality content and meaningful experiences. Godin argues that traditional advertising techniques are no longer effective in a world where consumers are overwhelmed with information, and that permission marketing is the key to building lasting relationships with customers. Written in English, this book is a valuable resource for those looking to understand and apply the principles of permission marketing in their personal and professional lives.
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