This is a bottle of ZERO% Shampoo, designed with a simple, modern aesthetic. It comes in a white 443 ml (15 fl oz) pump bottle and promotes a “Naturally KIND™ Formulation”. The front label clearly states that it contains no sulfates, parabens, phthalates, artificial colours, or animal testing, making it ideal for users with sensitive scalps or those seeking a more natural, ethical hair care option. The packaging is minimalist and clean, reinforcing the brand’s focus on purity and gentleness. This shampoo is marketed as a safer, more mindful alternative to traditional formulas with harsh chemicals.
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