The product is a textbook titled "Principles of Marketing 17th Edition" by authors Kotler & Armstrong, published by Pearson Education in 2017. It is a comprehensive guide on marketing principles suitable for beginners, intermediate learners, and business professionals. The textbook is in hardcover format, with 736 pages and illustrated features, authored by Gary Armstrong. It is designed for adult and further education levels, providing a thorough understanding of marketing concepts in English language.
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