Strategy and Tactics of Pricing : A Guide to Growing More Profitably International Student Edition, Paperback by Müller, Georg; Nagle, Thomas T.; Gruyaert, Evert, ISBN 1032016825, ISBN-13 9781032016825, Brand New, Free shipping in the US The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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