This comprehensive textbook titled "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" is a must-have for anyone studying computer science, advertising, or marketing. Written by Damian Ryan and published by Kogan Page LTD in 2016, this paperback book is 464 pages long and weighs 711g. It covers various aspects of digital marketing, including strategies for engaging the digital generation, and is written in English. The book is 234mm in height and 158mm in width, making it easy to carry around. Whether you are a student, professional, or enthusiast, this textbook is an excellent resource for understanding the ins and outs of digital marketing. This is also a core reading book for marketing modules at university.
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