Brand Sense : Sensory Secrets Behind the Stuff We Buy, Paperback by Lindstrom, Martin, ISBN 0749460571, ISBN-13 9780749460570, Brand New, Free shipping in the US From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
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