Made to Stick : Why Some Ideas Survive and Others Die, Hardcover by Heath, Chip; Heath, Dan, ISBN 1400064287, ISBN-13 9781400064281, Used Good Condition, Free shipping in the US A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
eBay